The name Cartier on their watches, jewellery and accessories is the essence of glamour. To find out more visit http://iwmagazine.com/
Synonymous with glamour
The name Cartier is synonymous with beautiful objects of quality and style. Although Cartier are perhaps better known for their fine jewellery, their signed wristwatches have made a huge impression on the global watch market and have become increasingly collectable over the years. Many of their fabulous watches can be regarded as pieces of jewellery in their own right and Cartier watches have become renowned throughout the world. Marilyn Monroe may have been referring to the jewellery rather than the Cartier watches when she sang about diamonds being a girl’s best friend, but this just about sums up Cartier’s image – pure glamour.
Friends in high places
Cartier grew thanks to the patronage of Princess Mathilde, the Emperor of France’s first cousin, and in 1859 moved into premises at 9, boulevard des Italians, the core of fashionable Paris. Louis – Francois Cartier attracted the favours of the Empress Eugenie (first imperial order in 1859), and formed a strong bond of friendship with Worth, the great couturier of international renown. One of Cartier’s latest collections of jewellery, accessories and Cartier watches is, La Dona de Cartier, which was conceptualised from the desire of a famous Mexican actress to have a necklace made in the shape of her pet crocodile. She’s said to have arrived at Cartier with the pet in tow.
La Belle Epoque
In 1901, Edward VII’s accession to the British throne upon the death of his mother, Queen Victoria, marked the beginning of the Belle Époque. Literally meaning ‘beautiful era’ it was a time when elegance was valued above all else in fashion and jewellery. The upper and middle classes flourished, especially in America, and indulged in clothing, jewels and Cartier watches that expressed their wealth. At the turn of the century, Cartier was one of the pre-eminent jewellers to the elite of Paris, London and New York.
The Kennedy Connection
Mrs. Evelyn Lincoln was Kennedy’s secretary from the day he entered the Senate in 1953 to the day he was assassinated in November 1963. It was to Mrs. Lincoln that Parkland Hospital staff handed the late President’s personal effects, including his Cartier watch. It was also Mrs. Lincoln who, ordered by President Lyndon B. Johnson, cleaned out the Oval Office of all Kennedy’s possessions. Jackie Kennedy Onassis was another Cartier watch fan, and is associated with the Cartier ‘Tank’. Other fans of the Cartier watch include Angelina Jolie, Jennifer Aniston and Camilla Parker Bowles, to name a few.



